ramadan kareem banner

Means Marketing Company was established in Dubai in 1984 and offers marketing services to companies wanting to enter the Middle East markets in an efficient and cost effective way. The scope of coverage encompasses the area of Eastern Mediterranean, The Arab Gulf Countries, Iran, North Africa and The CIS.

The team of operation comprises of marketing experts, country managers, marketing coordinators, logistics operators and a creative team headed by Marwan Bibi and Baha Bibi.

focus-on-excellence

with impact

  • Marketing
  • Consultancy
  • Creative
  • Our Services

Our scope of services cover all aspects of marketing strategic planning, setting specific marketing objectives and strategies as well as market implementation of the plans and full evaluation of the results versus the set objectives.

As part of our service offering, we can develop brand strategies and designs using our full-fledged creative and production facilities.

Our Consultancy services can go a step forward by studying your operation and suggesting marketing and operational solutions addressing specific areas of concern in your company.

Marketing

Services:

  • Defining the characteristics of the local distribution partners to fit the product’s portfolio.
  • Screening, selecting the proper distribution Companies.
  • Designing the appropriate marketing plans to meet the set objectives.
  • Managing the implementation of the marketing plans on daily basis to ensure success in the markets.
  • Ensuring adherence to the logistical aspects of the supply chain.
  • Identifying the suitable distributors:

Study the product’s features and benefits:

  • Analyze the market dynamics and competitiveness within the product’s category.
  • Identify the distribution channels to focus on in the short and long term.
  • Creating a check list of prospective distributors / partners for the products / brands

Selecting the appropriate distributor:

  • 28 + Partners Distributors across the Region are serviced by MMC Team.
  • Review products portfolio handled by the selected list of possible partners to identify areas of conflicting brands.
  • Visiting the facilities of the selected distributors and meeting with their management, sales and marketing personnel in addition to their logistics department
  • Assess the efficacy of the distributors list evaluating every aspect of the operation including the financial aspect which is the key in moving forward.
  • Presenting the short list and its findings to the principal in order to jointly decide on the process of appointment.

Marketing the Product’s Portfolio:

  • Develop plans on how to penetrate the markets with the proper tools and with the suitable partners
  • Follow-up on Brand building process against pre-determined list of KPI’s.
  • Monitor and adapt strategies according to the competitive market environment.
  • Present annual visibility and advertising promotion budgets in-line with sales forecasts.
  • Country Managers on the ground to support the implementation of the marketing plans.

Supply Chain & Logistics:

  • Ensure prompt and on time payment of all due amounts.
  • Advise of shipments and dispatch of copy documents.
  • Follow-up on in-market activities and corresponding A&P expenditures.
  • Ensure that actual A/P expenditures are in line with budget approvals.
  • Planning and execution of branding initiatives alongwith expenditures to ensure approved activities and amounts are adhered to and avoid overspends and deviation from the desired objectives.
  • On time trouble shooting due to proximity of markets within Region

Consultancy

Marketing Consultancy

  • Market insights
  • Market evaluation
  • Develop appropriate route to market strategy
  • Power pricing / price positioning strategy development
  • Identify and assess potential distributor/agents by market best suited to fulfill the selected route to market strategy
  • Distribution selection and distribution management toolkit

Creative

Introducing: means/design, a small advertising agency that gets big results for its clientele, no matter their size. Our team has a total experience of 30 years between designers and marketing professionals. We have helped numerous start-ups, corporations, associations and non-profits break out of the pack and hit their stride with confidence. Our objective is, and has always been, to augment businesses with all the communication tools they need to make sales and thrive. We get to know your audience, your competitors, your product and your team. We become an extension of your company... and a tenacious partner and confidant. We look at your business from every conceivable angle and design custom marketing approaches that your competitors will envy.

Our Creative Services includes:
- Conceptual Design
- Brand Identity Development
- Sales & Marketing Collaterals
- Website Design & Development
- Mobile Apps Development
- Digital Media
- Social Media
- Photography
- Video Production & Editing

View
our
Portfolio

Promoters

Means Design has taken pride in ensuring clients enlist dedicated promoters to create brand awareness, engage with new customers and promote products. From in-store sampling to trade shows and launches, the team of driven English/Arabic speaking promoters specialize in consumer engagement promotions and campaign result analysis.

Our Promotion Services includes:
- Promotional Collaterals
- Promotional Stand Design
- Promotional Activitions
- Uniform Design
- Prometers
- Analysis Reports